true north strong and petty

unapologetically canadian

this isn't just pride, eh. embrace the fine (canadian) art of
passive-aggressive patriotism with this maple-fueled collection—
before the trade war makes fabric unaffordable.

true north strong and petty

unapologetically canadian

this isn't just pride, eh. embrace the fine
(canadian) art of passive-aggressive patriotism with this maple-fueled collection—
before the trade war makes fabric unaffordable.

cop our bestsellers 🔥

for those barely holding it together—but still committed to making a statement

not-so-basic basics.

shirts for people who don’t need flashy designs to make a statement—just a few words, a blank stare, + the balls to wear their thoughts on their chest

perfect for making passive-aggressive statements, walking HR’s fine line, and letting your wardrobe do all the talking

dress like you mean it.

a wearable moodboard for the terminally online, the deeply exhausted, and the stylishly unhinged that like to make a statement

skeletons, sarcasm, and a dash of despair—because sometimes, the only way to cope is to turn your existential crisis into ✨fashion✨

not-so-basic basics

shirts for people who don’t need flashy designs to make a statement—
just a few words, a blank stare, + the balls to wear their thoughts on their chest

perfect for making passive-aggressive statements, walking HR’s fine line, and letting your wardrobe do all the talking

dress like you mean it.

a wearable moodboard for the terminally online, the deeply exhausted, and the stylishly unhinged that like to make a statement

skeletons, sarcasm, and a dash of despair—because the only way to cope is to turn your existential crisis into ✨fashion✨